Disney President Bob Iger addresses rumors of the company being sold to Apple

Bob Iger once again finds himself at the helm of The Walt Disney Company, beginning his second stint as CEO of Mouse earlier this month. Soon after Iger returned to his office in Burbank, speculation began circulating online as to what acquisitions or sales the CEO might make in his tenure as Disney president. One such idea that gained the most traction was the idea that Apple could scrape together enough cash to buy the entertainment giant.

The speculation became so intense, Iger spoke about the concerns at a company-wide city council meeting with employees Monday. “We have a great set of assets here,” Iger told the staff at the meeting (via THR). “Nothing lasts forever, but I am very, very comfortable with all of the assets we have.”

During Iger’s first outing, Disney had grown into the largest studio in Hollywood, acquiring the likes of Marvel, Pixar, Lucasfilm, and 21st Century Fox. Now, Iger says they need to dive into the assets they own and continue to perform above expectations.

“I think in the creative business, there is tremendous value in working from the same place,” the executive added. “It creates energy, it’s very enabling creativity… I’m not making any statements but I think this is very important.”

At the same town hall, Iger spoke about some of the company’s controversies under his predecessor, Bob Chapek. To that end, the CEO added that he did not like to see the company’s name involved in any political controversies.

“I think there is a misunderstanding here about what politics is,” Egger added. “Some of the topics that have proven controversial as they relate to Disney have been labeled political, and I don’t think they are.”

Earlier this year, Disney employees staged strikes over Chapek’s initial response to Florida’s “Don’t Say Gay” bill.

“Thank you to all who reached out to share your pain, frustration, and grief about the company’s response to Florida’s ‘Don’t Say Like Me’ bill. Talking to you, reading your messages, and meeting with you helped me better understand how painful our silence has been,” Chapek said after the intense public outcry. This is not just a case of a bill in Florida, but instead another challenge to basic human rights. You needed me to be a stronger ally in the fight for equal rights, and I failed you. I am sorry . Our employees see the power of this great company as an opportunity to do good. I agree. Yes, we need to use our influence to promote this good by telling inclusive stories, but also by standing up for the rights of everyone.”

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